Today's inks and fabrics have enhanced the outdoor durability of custom printed fabrics. These improvements can result in minimal fade for 6 months to a year depending on the environment. It is our Marketing opinion that, in most cases, flexible signage should not be deployed for longer than a few weeks. People become oblivious to the same in their daily routines. This can be a wonderful opportunity for "Marketers" by changing locations, colors, and messages frequently thereby increasing exposures to messages. All too often we see banners deployed in the same location for months if not longer. People no longer notice. What a waste of valuable promotional space!